My Role
Sole UX Designer — UX Research & Visual Design
Timeline & Status
3 Months, In Development since Nov 2023
View Live Product
Product Overview
L.D.R.P. Institute Of Technology and Research, an Indian university, offers a vibrant range of undergraduate and graduate programs.
There were multiple areas on the website which would increase conversion amongst potential students, raise the credibility of the university and most importantly make the college resources easily accessible amongst the students.
I led the end-to-end design direction of the web experience for addressing these issues and played a pivotal role in defining the university’s future credibility.
KEY HIGHLIGHTS
1.0
Overview Of Homepage
1.1
Overview of Redesigned Pages
CONTEXT
Students facing hard time to access university resources!
Some missing out on
various college events
Easy access to resources and events was the biggest request from the students. Above all else, it was necessary to have high task success rate for students.
2.0
Feedbacks from the users
THE PROBLEM
Current website structure ain't user friendly
A pile-up of issues
After performing competitive analysis, I found out there were 5 common issues with every competitor which can be leveraged to have a credible and effective website.
2.0
Most common issues amongst University Websites
WHERE'S THE CHALLENGE?
RESEARCH
Listening to the student's needs and getting insights
The students were not happy
After survey, heuristic evaluations, competitive analysis, user interviews and usability tests amongst 12 students, I got to know that students wanted to have features like Events, Grades, Syllabus, and study resources which were not accessible to them.
3.0
Crucial Insight from Research
How does our userbase look like?
Analyzing the needs, I made 3 user personas which perfectly fit the user needs and goals for our university's website
3.1
User Personas
DESIGN DECISION
DESIGNS
Embarking to Craft Visuals
Still high on caffeine
1: Eliminating repetitive links and giving a creative touch to the navigation menu
6 out of 10 Students failed the tasks as the navbar was overflowed with pages
5.2
New Approach
Ensures that links are placed under the appropriate category.
2: Making the events easily accessible amongst the students
7 out of 10 users struggled to find university event information, buried in a corner of the website.
University events are now presented under departmental homepages, ensuring clear separation and easy accessibility for each department's specific events.
3: Enhancing navigation clarity with the help of horizontal menu
8 out of 10 Students were unable to identify the vertical navbar. Resulting into task failure
5.2
New Approach
Ensures that sections are easily discoverable and accessible to the users.
Clear way to represent page elements on the screen.
4: Including every page and link useful for students in the footer
6 out of 10 Students desperately expected links to be present on footer.
5: Providing easy access to the docs, Ensuring 100% increase in task success rate
80% task failure rate to access the necessary documents required for admission on previous version of website.
5.2
New Approach
Ensures that docs are easily accessible to the users with respect to their department.
Clear way to represent and access documents.
FINAL JOURNEY
Let's see how student's first impressions look like
IMPACT
Let's talk Impact!
Marking a substantial leap in
user-friendliness!
After revamping the designs and incorporating modern behavioral patterns, conducted an usability test amongst the students with updated prototype.
KEY LEARNINGS
What did I learn?
Viewing categories from different perspectives helped me take new approaches to tackle constraints.
By integrating technical considerations upfront, I ensured the project progressed seamlessly.
User needs can be unpredictable
Users don't know what they need unless they face issue with current experience.
